Welcome! I’m Amrita Autumn Gurney, the Founder, Creative Director, and Order Packer of BestKind. 

After decades building a successful career as a tech CMO, I was craving a return to my roots as a creative entrepreneur. Like many, I wanted to design a life that was quieter, simpler and focused on the people and things I loved most.

Founded in 2024, my studio is an exploratory space at the intersection of travel, art, graphic design and fashion. I love that we live in an era where microbrands and solopreneurs can thrive, and connect with people who relate to our vision and ethos.

I was one of those lucky kids who grew up in a family of intrepid travelers. Some of my fondest childhood memories are of us sitting around the dinner table hearing about all kinds of far flung places. This sparked my own journey of traveling and working around the world, eventually getting to over fifty countries and all seven continents.

When I’d visit a place I loved, I’d often seek out the most basic of souvenirs - a shirt with the name of the destination I was visiting. Something to bring the memories of a place back with me, and perhaps even some bragging rights. 

Yet typical “tourist merch” didn’t appeal to my aesthetic sensibilities and desire for quality fabrics and workmanship. That stiff scratchy cotton t-shirt, that screenprint that fades in a couple of washes - you know what I am talking about. Tina Roth Eisenberg, a designer and creative entrepreneur I admire, once said “Don't be a complainer. Make things better.”

So here I am taking a simple “tourist shirt” and making it beautiful by focusing on color, typography and fabric and producing it right here in Canada.

I hope that this corner of the internet will bring you joy.

Thanks for stopping by. 😊

“I will make things around me beautiful. That will be my life.”

- Elsie de Wolfe

Image credit for header photo and top photo of Amrita: Johnny C. Y. Lam